WHAT WE DO
We discover the insights to provide a higher level of foresight. By using a suite of proprietary and partner tools we help brands, creators, institutions and platforms explore and probe culture, understand people and lean forward into the future. Our insights are fueled by and filtered through our deep, veteran expertise in media, technology, consumer behavior and social context.
01 / IDENTIFY & ANALYZE TRENDS
02 / INTERPRET
03 / ANALYZE
CONTENT & CONVERSATION
04 / PROJECT
We interpret macro forces of change, underlying cultural drivers and shifting consumer values to identify lean-forward trends and create immersive, present-day assessments of the current state of any cultural phenomenon or concept — to power full-fledged Trends Frameworks or always-on, real-time alerts.
We use cultural analysis platforms that aggregate and interpret social and traditional media, along with conventional quantitative and qualitative data, to identify and richly illustrate obvious and unobvious consumer traits, needs and preferences — to help brands tune messaging, develop new products or create segmentations and personas.
We use AI-supported cultural extraction and quantification tools to analyze and interpret both structured and unstructured content, to identify underlying themes, flag potential cultural danger spots and opportunities and determine optimal strategies for positionin, marketing and distribution of media and communications.
We develop long-term projections of the consequences of near-term change, using our proprietary Gradated Disruption Index methodology that weights and frames probable future outcomes based on the impact of drivers at different scales — from low, to moderate, to major disruption — providing a range of scenarios to guide future strategies.
Metafo.re's principals have worked together for over a decade at multiple insights
and strategy consultancies, gaining experience across a wide range of brands, categories and research modalities, collaborating
on strategic projects for hundreds of top Fortune 500 brands.
Jeff is a veteran strategy and communications leader whose career
in media and technology has included roles as Head of Global Futures at sparks & honey, SVP at The Futures Company, and VP of global strategy at Iconoculture. His research background includes in-depth exploration of social influence, the “fan economy,” Gen Z, the cultural impact of technology, and the shifting nature of identity.
Ken has over 15 years in leading market research and strategic foresight projects for some of the top businesses in the world. He has developed an expertise
in studying the interconnectedness of businesses, markets, technologies and people — going beyond what meets the eye. His work has helped clients be more innovative, get deeper understanding of human truths, and identify opportunities to create new value.